We Go Farther is a docu series from Titleist that takes you deep inside the Titleist Speed Project, a six-year journey that transformed a daunting challenge into Tour dominance. Meet the team that led the way and see what it takes to harness pure speed.
Strikingly New, Pure Titleist Launch Campaign for the new T-Series Titleist iron. A fun project that entailed developing campaign concept, shaping multiple pieces of creative for different phases of the year, and conducting player interviews during production. Content included print, digital, broadcast and long form video.
Serving as Executive Creative Director for the start up non-alcoholic brand Ritual Zero Proof I’ve helped define the brand strategy, packaging design, e-comm experience, overall creative direction and more for the first 0% ABV liquor with a burn. Ritual is unique in that it has the taste, smell, and sensation of traditional spirits -- without the alcohol or calories. Crafted of all-natural botanical essences, Ritual is meant to be used 1:1 to replace gin or whiskey with more spirits to come. Oh, and it’s gluten free and Non-GMO – so there’s that.
Sometimes the best moments are when an athlete just shows up and there isn’t a formal script. Just have a set-up, roll the dice and see what comes of it.
TaylorMade has a technology so effective it could theoretically render the Course Marshal’s job obsolete. In this spot we balanced athlete, brand and product in a less tech heavy story tell – atypical for the category.
A new vitaminwater targeted at the 99% of the country that aren’t hardcore. Basically it was for all of us normal people that will never earn a D1 scholarship and go pro – so we had some fun with it. With an instagram anchored approach and geotargeted ooh we had a wide range of stories and messages out there.
As a company of golfers, some from the Midwest no less, we wanted to empathize with those who wait, anticipate and endure an already painful sport.
TaylorMade’s two major innovations in 2019 included an injected driver head and a wrap-around design for their iron. Injected TwistFace and SpeedBridge respectively. The goal was to bring more speed to as wide a range of golfers as possible.
Ashworth Golfman was both a digital and printed experience. We balanced editorial and product across platforms with long and short form content captured at some of the best courses in the U.S.
Jen Aniston’s first piece of marketing on the internet? Yep. The brief was to talk about the science of smartwater and the hydrologic cycle for how water is made – we didn’t do that.
We kept a landmark partnership simple with Frank and Big Cat. It took a year or so, but proud to see TM fuel TW to his 80th win.
While at Bulldog Drummond we developed design direction that was used for multiple years at the Nike Women’s Marathon in San Fran. We originally created Run Together and Run as One in the first year and it evolved beyond.
Animated shorts for vitaminwater. This blankwater campaign was voiced over by some great talent – Danny McBride, Sarah Silverman, Marlon Wayans, Kristen Bell, and LeBron James.
A two part project to help adidas basketball under the banner of customization and personalization. We first did research in NYC and LA with ballers, sneakerheads, and played with them on courts ranging from the Cage to Venice Beach. From there we ran two workshops with the adidas team, developing dozens of concepts and platforms ultimately ending on 5 for commercial development.
Every few years in the golf world a true technological breakthrough happens. So with TwistFace (essentially TM’s 10th major innovation in 40 years) we merely needed to shine a light on the Twist, not complicate it, and let people know if you don’t have it, your stuff is old man.
We sent 1,500 PSi-branded Google Cardboard VR viewers to stores across the country like Dick’s Sporting Goods, so customers could watch 360 videos of the Pro’s club fittings. Fans could watch on any Android or iOS VR device, Oculus Rift, HTC Vive, YouTube 360 and on PSi’s product page. We wanted to satisfy better player’s desire to be immersed into the technology of the game.
With one British and one California owner (brother-in-laws no less) we developed the adversarial Lion and the Bear. We then created a custom font and fully baked design direction. The branding has been their foundation for over 10 years.
From Katy Perry and the PopCats to Ashton Kutcher’s dating fiasco, we made quite a range of PopChips content.
Steve Nash is… The most ridiculous man in the world. Love this guy.
In addition to helping rebrand Athlete’s Performance to Exos, we were able to do a documentary on The Comeback Initiative. Exos offers support to veterans to give them new purpose in sports, life or service. One of the longest forms of content I’ve been a part of and perhaps the most moving.
We utilized three all-stars and some bullet-time effects for Champs Sports latest gear. Little did we know we’d predict Rondo’s arrival to the new look Lakers.
Photography, branding, and site development for Ryan Seacrest’s skincare line - Polished for Men.
When there’s honest-to-goodness rocket scientists designing and engineering product to the exact specifications of governing bodies, they have to get creative with how they do it. We took their work-around and romanced it.
We helped Sprite get the word out to recruit players to join Sprite’s two teams of street ballers for a show down at All Star Weekend.
Fantasy Football fans have been profiting too long from all the hard work of the NFL players. That’s where Tugwater comes in – he’s fighting for players to get paid and he’s fueled by vitaminwater energy not that he needs any.
If you grew up in the 80’s or 90’s you grew up with an Eastbay catalog as your main pipeline into new gear. Today Eastbay is still going strong as part of Foot Locker Inc. and its circulation is still a beloved delivery from your USPS mail person. We got Rob Riggle to let you know the gear is Field Tested, and then deliver some pep talks to boot.
The first TaylorMade tease spot for M metalwoods. With a carbon fiber crown and multi-material construction – the number one driver in the world had evolved and it was long – just ask the groundskeeper.
A million dollars to throw the first perfect game once MLB2K is released? Amazing. We decided to show the perfect club as an exclusive, Kate Upton guarded private locale. Verlander hasn’t thrown one, but he did marry Kate thanks to us getting them together.
With graffiti artist Insa, around Art Basel in Miami, we launched Make Your Own Way with Insa’s installation aka “gif-iti.” All part of Dwyane Wade’s campaign for his Way of Wade shoe.
Just the best NBA video game in the world…
I cofounded ethr Music – a collaborative listening, streaming service. You take your playlists and broadcast them to your followers or listen to music in lock step with friends, famous athletes, musicians or popular ethr users in real time as they hear it.
ethrmusic.com
Things get weird in March.
vitaminwater in the glory days. Just go out and shoot something fun with the best athletes in the world. Get it done and get it out.
